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| In these uncertain times, it is difficult to make a purchase without questioning whether the salesman is telling you the truth, or if you are getting a good product. Shopping is no longer fun. The Contented Angler came about after 30 years of fly fishing experience. We had the knowledge to choose a good product, but we had to earn your trust in a world where trust hardly exists. The Contented Angler was built on a strong foundation of honesty. In order for this to work, we would seek and find honest companies. We would treat people with the respect they deserve. God gave us a conscience and it is imperative that we make your fly fishing experience enjoyable. We realize that we also have a responsibility to children. We need them to know that they don't need a $600.00 fly rod to enjoy fishing. We have to set an example. Our local group knows the importance of helping those in need, and our fly tying classes are free. Our local people know that they can come and talk, sit and relax, and not be pressured. We wanted to bring back the days of the "Genuine fly shop". The Genuine fly shop was not a place with four salesman and multiple locations. It was a quaint shop where you felt relaxed. It existed at a time when there were very few authors. However, the writing was sincere. It contained no pictures of rods that were being used and they didn't get free rods for wearing a certain hat. The books emphasized the connection between faith and fly fishing, and the importance of being polite on the stream. That's why they are true classics. With a foundation of honesty, emphasizing the traditional values of fly fishing, and, of course, with God's help, we were bound to succeed. Judging by our growth in the last few years, we have done well and we continue to grow. The bigger we get, the more we can help others and make a difference in this world. After all, this is the only reason we are all here. |